S&S Shimoko Family Foundation

Honoring a Flavorful Legacy. Restoring Local Happiness.

A Legacy of Flavor, Faith, and "Shiawase"

Honoring Clarence & Masuzu Shimoko.

Visionary Innovation • Quiet Strength

The S&S Shimoko Family Foundation is a living tribute to the founders of S&S Saimin and the creators of Aloha Maid Juice. Our mission is built on the philosophy of "Marichan" (Masuzu)—an innate philosopher who instilled a deep sense of belonging in everyone she touched. Today, we translate that same quiet strength into supporting the community that made our family a local mainstay.

THE VISIONARY: CLARENCE YUTAKA SHIMOKO +

An inventive entrepreneur, U.S. Veteran, and the "Ambassador of Ala Wai." From inventing frozen saimin to sponsoring 15 seasons of the "S&S Junk Show," Clarence lived a life of flamboyant vision and relentless innovation.

THE MATRIARCH: MARICHAN (MASUZU) SHIMOKO +

A first-generation survivor who affected lives quietly and profoundly. She epitomized the role of "Matriarch Extraordinaire," bringing out the best in her tribe and anticipating the needs of those around her.

The Three Pillars

Who We Help

Established Charities

We provide strategic funding and support to registered non-profits that align with our core values of faith and family stability.

The Next Generation

Empowering local youth through educational resources and mentorship programs that honor the visionary entrepreneurship of Clarence Shimoko.

Cultural Stewards

Supporting initiatives that preserve Japanese heritage and local traditions, ensuring our community remains grounded in its roots.

Reclaiming Our Roots. Restoring Our Future.

We live in a generation where culture, faith, and the essential importance of family are sidelined—replaced by a lack of belonging and a fading sense of heritage.

Our foundation exists to bridge this gap, bringing back the "Shiawase" (happiness) that comes from strong roots and inclusive community.

Our Approach

Supporting Excellence Through Good Fortune.

Funding → Partnership → Community Impact

As we begin our mission, our impact is focused on empowering those who are already on the front lines of change. We provide the strategic fuel necessary to turn local momentum into a lasting legacy.

✓ Program Sponsorship: Supporting initiatives that teach culture and faith in homes and schools.
✓ Strategic Granting: Funding established charities that align with our core family values.
✓ Legacy Preservation: Ensuring the entrepreneurial spirit of Hawaii continues to thrive.

Fueling the Future of Hawaii's Heritage.

Every Legacy Starts with a Conversation.

ONNECT WITH OUR BOARD

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“True happiness isn’t found in doing more, but in remembering who we belong to.”

— Masuzu “Marichan” Shimoko

A legacy is more than a name; it is a commitment to the stability and success of the next generation.

How to Align With Our Mission

Connect

Reach out to our board through the form below to share your vision or organization’s mission.

Collaborate

We review partnerships based on their alignment with our core values of faith and family stability.

Impact

Together, we deploy strategic fuel to preserve heritage and empower the next generation.

Let’s bring happiness back, together.

If you have a worthy cause you’d like to see blessed, we are listening.

Reach out to the S&S Shimoko Family Foundation today to discuss how we can scale your impact and preserve local heritage.

Email the Foundation